About Edd Dutton

Edd is a consultant here at Giving Origin. He loves to game, loves the environment and gets super pumped over brand-goodness!

3 Reasons You Should Design Brand Experiences

2017-01-18T14:24:28+00:00 December 15th, 2016|

Thousands of hours have been spent researching, designing and ensuring brand experiences are comfortable for all people, including the less-abled. New standards have been introduced, new laws have been laid and new policies have been checked. In the UK construction industry, a series of Approved Documents have been made to ensure and support building regulation [...]

Archetypes, what are they?

2017-02-02T19:05:54+00:00 October 25th, 2016|

Carl Jung was a swiss born psychiatrist born in the late 1870s. We consider him a psychology genius as a founder of the school of analytical psychology. Jung was most famous for his developments of archetypes, the collective unconscious, and conceptualising introverted and extroverting personality. His psychoanalytical theory suggests that the human mind was inherited from [...]

Bringing brand to the building

2017-01-18T14:33:47+00:00 March 30th, 2016|

The fabric pattern of seats of buses and trains has always intrigued me. I always believed it was designed to mask dirt and the stains from the countless travelers, nothing to do with brand. It's a similar concept to the pattern design of airport carpets. My original thought was that they were designed to subliminally direct you [...]

Enterprise in the North East

2017-01-18T14:37:28+00:00 February 29th, 2016|

Enterprise spawns from the creations and connections formed by people. It's the gathering of these people that encourage, inspire and motivate entrepreneurs to take their ideas to the next steps. We're always wanting to share and celebrate the greatest and most creative things in the North East. 2015 was an incredible year for Newcastle upon Tyne following a [...]

Travelling and transport brands

2017-01-18T20:37:54+00:00 December 22nd, 2015|

The transport industry contains a fairly small number of brands that have a massive impact on society. Brands such as Virgin Trains, London Underground, GVB, Arriva, First Group and Megabus are just a few that all have one thing in common: a captured market. Those who are less fortunate, unable to cycle or walk, unable to drive and unable [...]