People very often ask us “what’s the best type of logo?” or “what’s the best logo styles?”.
Well, to be honest, there is no right answer. We can, however, tell you that by not having a logo or you don’t use logo styles, you’ll really struggle to push your brand’s identity. A logo provides your stamp in the world It’s a recognisable symbol that people can relate and associate your products and services with. Without a logo, it can often be difficult to differentiate between you and your competitors. That being said, it’s not impossible as that’s where your brand strategy and digital strategy come into play.
We’ve broken the ‘logo’ down into 5 logo styles to help you identify your favourite.
Symbol / Icon
The symbol (some people might call this an icon) is often a reflection of a brand. Like all logos, it can reflect their mission, their values or their value. Typically, brands that use the symbol as a brand mark have a long history of business and can be identified easily. Their heritage usually places their brand as a household name, therefore needing no words to explain what it is, or what it is about.
The wordmark is particularly useful if you need to describe the product or service you sell visually through your brand name. If you decide to use a wordmark, your brand’s name needs to be extensible and not ambiguous. A struggle whilst using wordmarks is finding an appropriate typeface to support it. If the typeface in your logo is the same you use for all your other copy, you’re on for a winner!
The letter mark, like the wordmark, can be used to visually support the brand as a whole. Letter marks are often part of wordmarks and are pulled out for informal use such as social media profile pictures.
A combination mark is a great alternative for those brands that might be growing but do want to risk making their brand ambiguous and unidentifiable. Many brands, including Pinterest, Adidas, Instagram and Twitter began with combination marks representing their brands. As they became household names they could then drop the wordmark and only present a symbol or letter mark. Using both allows flexibility.
Emblem / Crest
The emblem, including crests, encapsulate the brand name within the shapes of the logo. Their historical nature usually reflects the age of the business and brand, however, emblems have a risk of becoming out of date if they’re not specific and hold heritage. Some great examples of emblem logos include Harley Davidson, NFL and Starbucks.
What’s your favourite logo style? What type of logo style have you designed for your brand? Share your thoughts below.